Adding your Google Analytics ID to your Donately dashboard is a great way to get advanced data about your donations. With their platform, you're able to track source data, demographics and much more.
Note: In order to enable our integration with Google Analytics, you'll need to be on a Team or Enterprise plan. If you're not a user yet, please see our pricing here. If you're a Legacy or Startup tier user, read more about upgrading in your dashboard: https://dash.donately.com/upgrade.
Follow the steps below to add your Google Analytics ID to your Donately account:
Step 1: Navigate to Google Analytics
You'll need to either login or create a free account.
Step 2: Find your Tracking ID
Once logged in, click on "Admin" in the bottom left-hand corner. Once on the next page, click on "Property Settings". Your Tracking ID should be the first item on the list:
Your tracking ID will likely start with UA, but may it not! You'll want to copy the entire string of numbers and letters in that space, including any dashes.
Step 3: Enable eCommerce Tracking
Donately will send donation data through to Google Analytics using Google's e-commerce section. This will give you insight into unique donations, the amount raised and more.
Before that data flows into your account, though, you'll need to enable eCommerce tracking from your Google Analytics settings.
While you're already in your Google Analytics settings, follow these steps to do so:
1. If you navigated away after step 2, click on the Admin tab in your Google Analytics dashboard.
2. Once there, click on eCommerce settings button. You will likely find this in the right-most column.
3. On the next page, you'll want to toggle eCommerce Settings to the "ON" position. Unless you have other custom eCommerce elements on your website (separate of Donately), you can leave Enhanced Ecommerce Reporting OFF.
Step 4: Navigate back to Donately
On your Donately dashboard, head to your Account Settings page. Once there, scroll down to "Google Analytics & Optimize", and you'll see a box labeled "Google Analytics ID". Paste in your tracking ID from Step 2.
Click "Save" in the account settings.
Step 5: Reembed your donation form (optional)
If you've previously embedded a donation form, you'll need to re-embed any donation forms as they will now contain a specific Google Analytics tag.
You'll now notice this snippet of code in your script tags.
Be sure to add this to your existing embedded form immediately to ensure you are tracking all donations!